I have this query that helps me to find separate key words within strings (very useful with utm_campaign and utm_content): For example: if I have a umt_campaign like this: us_latam_mkt_google_black-friday_audiencie-custom_NNN-NNN_nnn_trafic_responsiv The query from above will help me to separate each word with a _ in between. So I’ll have a result like this: utm_campaign country product budget source campaign audience