SQL how to get latest date and update every time it occurs (not using MAX)

I’m trying to get the latest date of starting event before it occurs again.

Data I have:

+-----+------------------+--------+--------+--+
| ID  |       DATE       | REGION | STATUS |  |
+-----+------------------+--------+--------+--+
| 200 | 2020-04-10 6:00  | USA    | START  |  |
| 200 | 2020-04-10 7:00  | USA    | ACTIVE |  |
| 200 | 2020-04-10 13:00 | USA    | STOP   |  |
| 200 | 2020-04-10 15:00 | USA    | START  |  |
| 200 | 2020-04-10 16:00 | USA    | ACTIVE |  |
| 200 | 2020-04-10 19:00 | USA    | ACTIVE |  |
| 200 | 2020-04-10 20:00 | USA    | STOP   |  |
+-----+------------------+--------+--------+--+

What I want to make:

+-----+------------------+--------+--------+------------------+
| ID  |       DATE       | REGION | STATUS | LAST_START_DATE  |
+-----+------------------+--------+--------+------------------+
| 200 | 2020-04-10 6:00  | USA    | START  | 2020-04-10 6:00  |
| 200 | 2020-04-10 7:00  | USA    | ACTIVE | 2020-04-10 6:00  |
| 200 | 2020-04-10 13:00 | USA    | STOP   | 2020-04-10 6:00  |
| 200 | 2020-04-10 15:00 | USA    | START  | 2020-04-10 15:00 |
| 200 | 2020-04-10 16:00 | USA    | ACTIVE | 2020-04-10 15:00 |
| 200 | 2020-04-10 20:00 | USA    | STOP   | 2020-04-10 15:00 |
| 200 | 2020-04-10 20:00 | USA    | STOP   | 2020-04-10 15:00 |
+-----+------------------+--------+--------+------------------+

I want to create another column with the latest start time and record it, then update it whenever it happens, and keep that value from there until start appears again.

What I tried:

SELECT id, date, region, status, last_start_date
 FROM (SELECT t1.*,
             MAX(CASE WHEN status = 'START' THEN date END) OVER (PARTITION BY id,region) as last_start_date
             FROM table1 t1
     ) t1
    GROUP BY id,region,status

This didn’t work since MAX only returns the latest one showing up, which isn’t what I was trying to do:

+-----+------------------+--------+--------+------------------+
| ID  |       DATE       | REGION | STATUS | LAST_START_DATE  |
+-----+------------------+--------+--------+------------------+
| 200 | 2020-04-10 6:00  | USA    | START  | 2020-04-10 15:00 |
| 200 | 2020-04-10 7:00  | USA    | ACTIVE | 2020-04-10 15:00 |
| 200 | 2020-04-10 13:00 | USA    | STOP   | 2020-04-10 15:00 |
| 200 | 2020-04-10 15:00 | USA    | START  | 2020-04-10 15:00 |
| 200 | 2020-04-10 16:00 | USA    | ACTIVE | 2020-04-10 15:00 |
| 200 | 2020-04-10 20:00 | USA    | STOP   | 2020-04-10 15:00 |
+-----+------------------+--------+--------+------------------+

What would be the right approach here to achieve my goal?

Answer

You almost did it – you just need to add order by clause:

DECLARE @DataSource TABLE
(
    [ID] INT
   ,[DATE] DATETIME2(0)
   ,[REGION] CHAR(3)
   ,[STATUS] VARCHAR(12)
);

INSERT INTO @DataSource ([ID], [DATE], [REGION], [STATUS])
VALUES ('200', '2020-04-10 6:00', 'USA', 'START')
      ,('200', '2020-04-10 7:00', 'USA', 'ACTIVE')
      ,('200', '2020-04-10 13:00', 'USA', 'STOP')
      ,('200', '2020-04-10 15:00', 'USA', 'START')
      ,('200', '2020-04-10 16:00', 'USA', 'ACTIVE')
      ,('200', '2020-04-10 19:00', 'USA', 'ACTIVE')
      ,('200', '2020-04-10 20:00', 'USA', 'STOP');

SELECT *
      ,MAX(CASE WHEN status = 'START' THEN date END) OVER (PARTITION BY id,region ORDER BY [DATE])
FROM @DataSource;